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Did you see the Charles Schwab commercial?

Friday, July 14, 2017 by Brian C. Wagner

I really enjoyed the commercial that Charles Schwab had on TV at the end of 2016 with the father and son at the restaurant. If you didn’t see it click here (https://www.ispot.tv/ad/AwfU/charles-schwab-father-and-son).  This reminds me of our industry - long in the tooth. It’s time for a change.  A change that will provide the customer with buildings that are comfortable and energy efficient.  NASA is building a rocket to take man to Mars with the first manned flight scheduled for 2019.  Surely we can give an owner a comfortable and efficient building.  It’s time to look at the process. 

Consider these 3 main points before you build:

  1. Look at the total cost of ownership -  not just the initial cost.
  2. Find an advocate who has proven experience with buildings after they are built.
  3. Hold your partners accountable with a performance guarantee.


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